→ Variént.
I was responsible for the branding and communication of the clothing brand Variént. The brand is designed with a purpose and a unique story to tell. Variént aims to inspire through engineered garments like you’ve never seen before. They strive for luxury, quality, and true durability without compromise. Every fabric, layer, and design is meticulously chosen to tell the story of Variént.
Branding, Communication,
Social Media
Understanding Variént’s values, motivation, and story, we began working together to create tailored solutions and propel the brand toward its goals. We focused on improving the website’s UI/UX and developed a unified concept for the e-commerce shop’s product shots. Our social media strategy for Variént involved creating engaging Reels and Posts to entertain our audience and attract new customers. We ran ad campaigns and consistently brainstormed new ideas to keep our content fresh and playful. During one of our brainstorming sessions, the idea of creating a monogram emerged as an additional recognition tool, which has been used on various garments and pieces. We also conducted workshops to develop new photo and video concepts, showcasing the evolution of our products. By remaining creative and authentic, we believe we can successfully represent the Variént brand.
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