→ Annual General Meeting
The UBS Annual General Meeting (AGM) is an annual gathering of UBS shareholders where they discuss the company’s financial performance, elect Board members, and vote on proposals affecting operations. It serves as a pivotal event for shareholders to offer feedback and make decisions that influence the company’s future direction. With the recent acquisition of Credit Suisse and a change in CEO, projecting a strong and confident brand image was paramount for UBS. Concurrently, we aimed to convey our new warm and welcoming corporate identity and communication style (CI/CD).
Concept, Design, Branding
My primary responsibility was ensuring that UBS’s visual identity aligned seamlessly with its messaging and values. The goal was to create a memorable and engaging experience for our shareholders while embodying professionalism, innovation, and approachability. By projecting a positive image to our stakeholders, we successfully achieved our business objectives. The project’s success was evident through the positive feedback we received from stakeholders and the former CEO, Ralph Hamers, who expressed his satisfaction with the design.
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